Pos Ad Group believes that every brand goes through a “brand building journey” from the moment a product is launched to achieving market success.

At the launch phase, brand owners are concerned about building brand and attribute awareness. Pos Ad Media’s range of products will help brand owners to achieve this objective. From Floor Strips to PosBanner, all our mediums are strategically placed to engage consumers at the “moment of truth” – at point of purchase, communicating your brand attributes and benefits.

However, this engagement can be further enhanced with Captivate. Consumers are generally risk-averse, requiring several product trials/sampling before becoming convinced of your brand promise. Captivate will create a “one-to-one” brand experience with your consumers allowing them to see, taste, touch, feel and smell your product. This unique experience will eventually convert into a sale.

Upon conversion, the next phase of the brand building journey is to achieve brand loyalty. What better way to win consumers’ loyalty than to reward them with great and exciting premiums. Paragon Premiums specialises in designing and customizing high quality premiums that suits your brand and your targeted consumers.

Completing this entire process is our 4th company in the group, Jump Retail which specialises in field force management. By outsourcing your field operating to Jump, you can concentrate on other aspects of brand building and leave the management of retail presence to us.

Finally, OfferStation, an online buying guide allows us to reach your consumers 24 hours everyday.

Pos Ad Group believes in partnering with you to achieve and maintain market success throughout your product’s life cycle by providing brand building solutions where it matters the most – at the point of purchase.