Our Story content.
Our Story

The tremendous success that Pos Ad enjoys today belies the story of its humble beginnings.

Pos Ad was founded by Raymond Chew in 1986. Aided by his partner Robert Loh, a borrowed capital of RM25,000, a vision of In-store advertising and with a lot of determination, Raymond embarked on his mission to help marketers build brands.

Working 16 hours a day, the two partners set out to create a whole new concept in the advertising industry- point of sale advertising.

Raymond started knocking on doors to convince marketers to invest in Pos Ad’s only product – Sound Ads, an in-house supermarket audio advertising; and Robert hit the road to sign exclusive contracts with supermarkets. By the end of the first month, they had spent their initial capital; but their perseverance and hard work paid off.

Starting with a handful of clients and 104 exclusive supermarket contracts, Pos Ad was on its way to revolutionising the In-store advertising industry and there was no looking back.

Today, Pos Ad has evolved and developed an impressive range of In-store ad mediums and spun-off four other related businesses. Pos Ad’s network of nationwide retail outlets now includes supermarkets, hypermarkets, pharmacies and fast food chains.